For record labels
Promotion built for your whole roster
WeScaleMusic is a music promotion platform for record labels that manage multiple artists and releases. Run Spotify and YouTube promotion campaigns, organize your roster, track campaign delivery and manage billing from one dedicated label workspace.
This is not an individual artist service adapted for labels: label accounts get a multi-release workflow built around recurring campaigns, shared team access and central campaign billing.
What is WeScaleMusic for record labels?
WeScaleMusic gives record labels one workspace for organizing artists and releases and running music promotion campaigns across Spotify and YouTube. Instead of managing every release through disconnected promotion providers, teams can launch and follow campaigns from one account.
WeScaleMusic is a promotion platform, not a distribution, royalty accounting or rights management system. It covers the promotion layer of record label marketing: getting specific releases in front of relevant listeners and keeping that work organized.
Label workspace
Your roster. One promotion workspace.
Add every artist once, organize their releases and reuse that artist information across campaigns. Several active releases can run at the same time while campaign activity stays visible centrally.
Promotion channels
Spotify and YouTube promotion across your releases
Spotify promotion
Launch Spotify promotion campaigns around individual releases through the WeScaleMusic campaign workflow, with genre-matched playlist outreach handled per release.
Spotify promotionYouTube promotion
Run targeted YouTube promotion for eligible music videos, visualizers and lyric videos from the same label account, release by release.
YouTube promotionRelease to campaign
From release planning to campaign reporting
Labels can promote music that is already live or prepare campaigns around upcoming releases, across several artists and several campaigns at once.
Artist
Build the roster once
Release
Plan upcoming or live music
Campaign
Choose promotion per release
Delivery
Follow campaign delivery
Reporting
Review results together
Built for repeat releases
Promotion that scales with your release calendar
Independent artists may run one campaign at a time. Labels often manage recurring releases across several artists. The WeScaleMusic label workspace is designed to keep those campaigns organized under one account.
Multiple artists
One roster shared across the team.
Recurring releases
Plan campaigns release after release.
Multiple campaigns
Run several active campaigns at once.
Central overview
Campaign activity stays in one place.
Reusable workflow
The same steps for every release.
Pay per campaign
No setup fee, no subscription.
Label capabilities
Built around the way labels work.
Roster management
Add artists once and reuse them across releases and campaigns.
Release planning
Prepare upcoming releases or promote music that is already live.
Campaign management
Launch and follow promotion across the whole roster.
Shared reporting
Keep campaign status, placements and delivery visible to the team.
Team access
Invite colleagues into the same label workspace.
Central billing
Keep campaign invoices and receipts with the label account.
Keep your label team on the same campaign view
Invite colleagues into the label workspace so multiple team members work from the same roster, the same campaign status and the same reporting instead of forwarding updates between inboxes.
Campaign billing without scattered receipts
Label campaigns are paid per campaign and the resulting invoices and receipts stay with the label account, so finance documents are not spread across personal artist accounts. See music promotion pricing for campaign sizes and costs.
Shared reporting
See what is happening across your campaigns
Every campaign shows its status, the release and artist behind it, the platform it runs on, placement information where applicable and campaign delivery — visible to the whole label workspace.
Campaign delivery
Transparent promotion
Built for real campaign activity — not artificial numbers
Spotify campaigns are built on genre-matched playlist outreach and real listeners. WeScaleMusic does not use bots or artificial streaming to inflate numbers.
YouTube campaigns use legitimate advertising and audience targeting. No fake views, no artificial engagement. Campaign targets are estimates, not guarantees.
- No bots
- No artificial engagement
- Transparent campaign tracking
- Estimated targets, not promises
Where promotion fits into record label marketing
Record label marketing is the broader process of building demand and positioning artists and releases. Promotion is the execution layer focused on putting specific releases in front of relevant audiences.
WeScaleMusic focuses on that promotion workflow. It does not replace distribution, royalty accounting, publishing administration, rights management, PR or social media management.
Why labels need a different promotion workflow
An individual artist usually promotes their own releases. A record label may manage multiple artists, overlapping release schedules, multiple promotion campaigns, team members, invoices and reporting. WeScaleMusic provides a label-level workspace around those operational needs.
Running promotion across multiple labels rather than one roster? music promotion for distributors
Label FAQ
Record label promotion questions
More answers in the campaign FAQs or read our music promotion guides.
Scale promotion across your roster.
Manage artists, releases and promotion campaigns from one label workspace. No setup fee. Pay per campaign.