For music distributors
Add music promotion to your distribution offering
WeScaleMusic gives music distributors a dedicated promotion layer for the labels and artists they work with. Run Spotify and YouTube campaigns across multiple releases, manage campaign activity from one workspace and keep reporting and billing connected to the organization account.
Distributor promotion
What is WeScaleMusic for music distributors?
WeScaleMusic is a music promotion platform that distributors can use across multiple labels, artists and releases. Distributor teams can manage Spotify and YouTube promotion campaigns, follow delivery and reporting, and keep campaign administration within one organization workspace.
It is a promotion product, not a distribution product: WeScaleMusic does not deliver releases to streaming platforms and does not handle royalties, rights or metadata.
Distribution + promotion
Distribution delivers the release. Promotion helps it reach an audience.
Music distribution delivers releases to streaming and video platforms and manages the distribution relationship around those recordings. WeScaleMusic does not replace the distributor — it adds a promotion workflow distributors can use for releases across their catalogue.
Distribution path
Promotion layer (WeScaleMusic)
Catalogue workspace
One promotion workspace across multiple labels
Instead of creating disconnected promotion workflows for every client, distributor teams can organize campaign activity across the labels and artists they represent — each client keeping its own artists and releases.
Built for organizations managing more than one roster
A label typically manages artists and releases within one roster. A distributor may work across multiple independent labels, artists and catalogues. The WeScaleMusic distributor workflow is designed around that additional organizational layer.
Promotion channels
Spotify and YouTube promotion across your catalogue
Spotify promotion
Run Spotify promotion campaigns around eligible releases and manage them through the distributor workspace, with each campaign connected to the client it belongs to.
Spotify promotionYouTube promotion
Run targeted YouTube promotion campaigns for eligible music videos, visualizers and lyric videos from the same distributor account.
YouTube promotionRelease to reporting
From delivered release to campaign reporting
Release delivered
Spotify / YouTube
WeScaleMusic campaign
Reporting
Built for repeat volume
Promotion that scales with your release pipeline
Distributor teams often manage new releases every week rather than one campaign at a time. WeScaleMusic keeps recurring promotion activity organized across releases, artists and labels from one account. Talk to our team about ongoing campaign volume.
Recurring releases
Plan campaigns release after release.
Simultaneous campaigns
Run several active campaigns at once.
Different artists
Campaigns stay tied to the right artist.
Different labels
Each client keeps its own catalogue.
Central overview
Campaign activity stays in one place.
Pay per campaign
No setup fee, no subscription.
Distributor capabilities
Built for operational clarity.
Multi-label management
Organize label and direct-artist clients in one workspace.
Artist and release organization
Keep every artist connected to the right client and release.
Team access
Invite colleagues as admin, campaign manager, finance or viewer.
Campaign management
Run Spotify and YouTube promotion across the catalogue.
Organization billing
Keep company billing details, invoices and receipts together.
Client-ready reporting
Use campaign and placement data when reporting to clients.
Volume workflows
Book repeatedly across labels, artists and releases.
Give your promotion team one shared workspace
Invite colleagues into the distributor organization and give each person a role: admin, campaign manager, finance or viewer. Clients, releases, campaign status and reporting stay shared instead of living in one person's inbox.
Keep campaign billing connected to the organization
Company billing details are stored on the organization account, and campaigns are paid per campaign, with invoices and receipts kept together instead of scattered across artist accounts. See music promotion pricing for campaign sizes and costs.
Client-ready reporting
Campaign reporting you can take back to your clients
Every campaign shows its status, the release and artist behind it, the client it belongs to, the platform it runs on, campaign delivery and playlist placement information where applicable — visible to the whole distributor workspace.
Campaign delivery
Transparent campaigns
Promotion built around real campaign activity
Spotify campaigns are built on genre-matched playlist outreach and real listeners. WeScaleMusic does not use bots or artificial streaming.
YouTube campaigns use legitimate advertising and audience targeting — no fake views and no artificial engagement. Campaign targets are estimates rather than guarantees.
- No bots
- No artificial engagement
- Transparent campaign tracking
- Estimated targets, not promises
WeScaleMusic complements music distribution — it does not replace it
WeScaleMusic focuses on promotion. It does not replace core distributor functions such as DSP delivery, royalty accounting, rights administration, metadata delivery or royalty payouts.
Distributors keep the distribution relationship with their clients and add WeScaleMusic campaigns on top of the releases they already deliver.
Where promotion fits into music distribution marketing
Music distribution marketing can include strategy, DSP pitching, advertising, content, social media and other artist services. WeScaleMusic focuses specifically on the campaign execution layer for supported Spotify and YouTube promotion.
That keeps the scope clear: a defined promotion workflow distributor teams can run repeatedly, not a full-service marketing agency.
Partnerships
Need promotion across ongoing release volume?
If your distribution business manages regular campaigns across multiple labels or artists, talk to the WeScaleMusic team about an ongoing promotion workflow.
Distributor FAQ
Distributor promotion questions
More answers in the campaign FAQs or read our music promotion guides.
Add promotion to what your artists already use.
Give labels and artists access to Spotify and YouTube promotion through one distributor-level campaign workflow.